Morris Animal Refuge

Morris Animal Refuge is a historic pet shelter in Philadelphia, dedicated to adoption, education, and exceptional care. For this rebrand, the goal was to capture a sense of warmth, playfulness, and community. The visual identity reflects the shelter’s mission to create a safe home for pets and a welcoming space for their future owners, promoting a compassionate connection between them.

BRAND IDENTITY

after rebrand
before rebrand
mural on site at Morris Animal Refuge
main Inspiration for Color Pallete and image making
"m" for morris
cat
dog
previous logo iterations