2024 Drexel University Graphic Design
Senior Showcase

Each year, Drexel University’s Graphic Design Program celebrates the senior class by producing a showcase that highlights their accomplishments. As Lead Designer, the goal was to represent the collective, experimental experience of the design process through logo design and brand identity. Drawing from the annotations and revisions that shape our work, as well as the fundamental design principles that have guided the program, this identity reflects the unique college experience of the Class of 2024.

BRAND IDENTITY + ART DIRECTION

previous logo iterations
image making process